Call me crazy, but what on earth would motivate someone to buy a coffee maker at Starbucks? I saw someone buying one today, at the Exchange Street store in Portland. I was really surprised. I've visited Starbucks for fifteen years, here, there and everywhere, and have never seen anyone buy even a plastic travel mug.

As I witnessed today's sale, I was wondering to myself what the employee who had been asked by the customer to come out from behind the counter to help was thinking. Was it, Call corporate, we finally sold one!

So yes, the buying of a coffee maker at Starbucks got my attention. Clearly I'm puzzled by that purchase decision. Within easy walk of Starbucks is LeRoux Kitchen (a gBritt client). LeRoux has a deeper selection of coffee maker brands, priced above and below those on the shelves at Starbucks. Also within easy trip is the mall -- where coffee maker selections run very deep.

Here's how I see it, as educated consumers we need to make informed purchase decisions. I don't think that's what you get at Starbucks. Like many people, I like buying from local retailers who clearly put thoughtful attention to their product selections. That statement does not mean Starbucks or other big brands are evil. I love Starbucks coffee. Also I like the vibe of the place. For me, it's a place to buy coffee, not coffee makers.

Thanks for reading.